Mobilität aus Kundensicht: Wie Kunden ihren Mobilitätsbedarf by Henkel,Tomczak,Hauner PDF

By Henkel,Tomczak,Hauner

ISBN-10: 3658080744

ISBN-13: 9783658080747

Die Autoren entwickeln ein Insight-Mobility-Konzept, in dem vier Entscheidungsalternativen aus kundenrelevanter Sicht unterschieden werden: „Ich fahre“, „Ich werde gefahren“, „Ich lasse fahren“, „Ich verweile“. Die Autoren stellen Marktforschungsdaten zu den bedeutendsten Mobilitätsangeboten zusammen und ergänzen diese um Erkenntnisse aus Tiefeninterviews, die mit 24 Mobilitätsnutzern und -experten geführt wurden. Auf dieser foundation werden acht Mobilitätstypen und deren individuelle Mobilitätsprofile identifiziert.

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Mobilität aus Kundensicht: Wie Kunden ihren Mobilitätsbedarf decken und über das Mobilitätsangebot denken (German Edition) by Henkel,Tomczak,Hauner


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